At the same time, many popular applications and software programs are designed solely for Apple so you need an Apple device to access them. Competitors eventually catch up with new products, so the broad differentiation generic strategy compels Apple to always innovate to keep itself always ahead of competitors.
Apple grows because new products and models allow the firm to generate more revenues. There is still opportunity in the industry because a fair proportion of consumers wants the newest products, the most modern technology and the new features that make the products work better.
The company makes iPhones, iPads, a series of laptops and desktops, and the software to run it all. However, to improve performance, the company should emphasize more on market penetration and market development.
Thus, this intensive strategy applies mainly in developing markets. For example, the company innovates to offer goods like Apple Watch, which is an entirely new product line for the firm.
Market development involves creating new markets for new products or entering entirely new markets. Also, under the market penetration intensive growth strategy, Apple uses promotion through various websites and media outlets.
In this way, the generic strategy of broad differentiation supports the company in maintaining its leadership and position as a high-end and high-value business. With a high rate of innovation and emphasis on excellence in product design, Apple succeeds even with its relatively high selling prices.
For example, advertisements encourage more people to buy Apple products. As one of the most valuable companies in the world, Apple shows that its generic strategy is a major determinant of advantage against other firms like LG, Samsung, and BlackBerry.
Apple implements this intensive growth strategy through innovation in its research and development processes. Apple uses product development as its main intensive strategy for growth. Apple applies this intensive growth strategy by authorizing new sellers in markets where the company does not have any presence yet.
For example, the company continues to innovate through products like iPhone, iPad, and Apple Watch. To understand what makes Apple profitable, it is necessary to understand the competitive forces the company faces.
You can tell an Apple product by first look; it is that distinctive in appearance, which is part of its brand and its appeal. Exclusive Is Better Apple also manages the competitive rivalry within its industry through exclusivity.
However, Apple is unique in its industry. These key features include seamless connectivity among devices and cutting-edge aesthetics in design. The firm competes in all market segments with other players in the industry. Altogether, Apple has a broad range of products and that means its competitors are also varied.
Also, Apple implements the market development intensive growth strategy through novel products. There are only a few rivals in each category, and they are constantly shuffling around for market share. For example, to effectively apply this generic strategy, the company must continue emphasizing innovation through research and development.
In addition, the company must ensure that it keeps expanding its market reach. By selling more current products to more customers in current markets, this intensive strategy enables Apple to reach customers in all market segments.
Such generic strategy requires that unique products should be offered to different market segments, which the company reaches through market development. The broad differentiation generic strategy means that Apple always aims to set itself apart from competitors not by price but by other key features beneficial to customers.
They have a unique operating system and format. For example, Apple reaches to individuals and business organizations through the MacBook product line. To compete, Apple has to produce products that keep up with the zeitgeist of the industry while stimulating customer demand.
This serves to differentiate Apple products as being premium and reinforces the exclusive concept. In this intensive growth strategy, the firm also develops new products for the mobile market. Customers pay premiums to be part of this exclusive system, much like a members-only area.
Through Apple Watch, the company develops its reach in the smartwatch market.
Apple uses market penetration as its second most significant intensive strategy for growth. More than product differentiation, Apple products are on trend. In addition to the hardware it creates, Apple also designs its own software and deals in a range of media from e-books to music, movies and software applications.
For example, Apple applies this intensive strategy by selling more iPhones and iPads to its current target markets. This intensive growth strategy is similar to market penetration, but market development focuses on establishing presence in new markets.Describe how Apple's strategy stands up against industry rivalry.
5. Describe the recommendations you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. This paper will also describe how these were applied in my worksplace.
Management definitively has more functions than just the four mentioned above. The four that will be discussed in this Apple’s business strategy Apple Inc., This paper will further explain how Apple’s strategy stands up against industry rivalry.
In closing we. Describe how Apple's strategy stands up against industry rivalry. Did not submit or incompletely Fair % C Partially described the key strategic challenges facing Apple Computer.
Write clearly and concisely about business administration using proper writing mechanics. Analyzing Apple's Degree of Rivalry Among Competitors (AAPL) By Competition in Apple’s industry is pretty intense.
Apple’s challenge is to keep up with these innovations and develop. The Effectiveness of Industry Rivalry Measured by Apple vs. Samsung. Poter’s Five Forces include industry rivalry as one of its forces used to measure and to determine the intensity of.
Describe how Apple 's strategy stands up against industry rivalry Apple stands up against its competitors by having a very strong marketing strategy and by constantly reminding their consumers why spending more money can give you more in a product.Download